It's really hard to have good communication with your clients when they won't even open your emails.
Story
An email campaign can be affective — but only when it is done correctly. An email open rate of only 20-40% meant that consistent communication was not happening. Using email for client updates, marketing, and user research meant that we needed to improve the existing process.
To catch the user’s eye, I created a motion graphic. The challenge with this solution was to create something lightweight so that sending it to phones wouldn’t be a problem while it still looked great on a PC browser.
I created sketches and animated gifs with After Effects and Photoshop. Once these were compressed to a size that satisfied my stipulations, I created HTML emails and templates. With the motion graphic added, the open rate for an email blast increased from 40% to 80%.