A backend system had handled automated marketing for several years. Multiple layers of add-ons made it hard to maintain and use.
Project
- Client: Circlepix
- Mockup: Portal Concept
Story
While this backend system had served clients well for years, it was not mobile-friendly or intuitive. Everything was laid out in tables. Instead of reworking the information architecture, it had become messy stacks of add-ons.
Creating a cleaner user interface required user research. To meet the needs of our clients, I conducted phone interviews, surveys, and prototype testing. The existing product was difficult to access on a mobile device and it did not take scaling into account. I reorganized the infrastructure of the entire portal in order to create a streamlined and efficient user experience.
This project is still in development, but clients such as Kassidy Allen have offered the following praise, “Please hurry and get your software out because the new version is 13986234923x better!”