Sevare App

Story

Servare exemplifies a human-centered approach to improving smartphone habits through its incentive-based model powered by intuitive design. Extensive user research revealed a pain point - 74% of 200+ surveyed students admitted to distracted usage while driving. Servare meets this need through frictionless functionality that subtly guides better habits. By blocking disruptive texts/calls during drives while maintaining music access, Servare reduces cognitive overload. An incentivization framework motivated by behavioral economics principles engages users via gamification, offering rewards for safe journeys.

Throughout ideation, our team embraced a simplicity-oriented mindset to ensure streamlined usability. Competitor analyses revealed complex, lecture-based solutions rarely inspired change. Our brainstorming sessions focused on incentivizing positive behaviors by making the desired action easy. Servare's seamless UX designed for the automotive context offers effortless rewards for temperance. Leveraging smartphones' innate motivational drivers, Servare curbs harmful overuse through an ecosystem prioritizing user well-being. With meaningful progress measurable through points accrued, Servare builds self-efficacy and sustained behavior change.

By empowering individuals to improve habits via motivation versus restriction, Servare provides an intuitive solution to benefit people's lives holistically. Our team was proud to employ human-centered design to tackle this pervasive issue at its core.