VERA

The Problem

Working on projects where there are two sets of customers can be quite challenging.

VERA exemplifies human-centered design through its intuitive, embedded web app experience that adapts to users' needs. Recognizing the pandemic's disruption of traditional direct sales, Nu Skin responded with an omnichannel solution enabling personalized connections. VERA empowers users through intelligent algorithms that match Nu Skin's products to individual concerns, simplifying the discovery process. This frictionless mobile and online experience provides customized recommendations, allowing users to explore products on their terms. By centralizing powerful self-service tools with user context in mind, VERA enables users to identify relevant products while expanding Nu Skin’s reach, particularly amongst younger demographics. The thoughtful personalization and seamless functionality of VERA aims to build user confidence and streamline product discovery.